Organizations and Stakeholders



Small businesses use social media to reach customers

social media

Social Media. google images

The Main Cup is a small, yet popular restaurant in my small hometown, Middletown, Maryland. It’s where college students go to catch up with old friends, where all the high school kids want to work, and where you’re guaranteed to recognize the people at the table next to you.

This small-town restaurant has almost 900 fans on its Facebook page. On the Facebook page the business owner, everyone knows as Bob, updates the status of the restaurant’s openings, menus, and entertainment. Fans often post on the page and respond to each other’s comments.

I’m guessing small businesses love social media.

Social media is a cheap way to get rich information to customers and help build relationships. Here are some of the ways small businesses benefit from using social media:

  • It will direct people to your website.
  • You can find out what people are saying about your organization.
  • It’s so cheap!
  • Many of the social media sites don’t require you to be tech-genius to use them.
  • It gets you involved in what so many people are using.
  • You can use the social media to build upon the face-to-face contacts you have.

Just to name a few!

Small Business owner, Jo Dodds, gives advice to help business owners fulfill the need to network with locals and find out what people are saying about their company.

Like jumping in a lake, it might not be such a good idea to jump into social media head-first.

It’s important for business owners to know the drawbacks of using social media as well.

In his blog, Small Business Search Marketing, marketing consultant Matt McGee discusses some worries of small business owners who use social media.

It’s up to you to do the research.
Only you can weigh the advantages/disadvantages of using social media for your small business. As long as you use social media to fulfill the needs of your customers and you’re willing to respond to what they have to say, you can reap the many benefits of new communication technologies to get your small business’ name on the map.

Advertisements

Trackbacks & Pingbacks

Comments

  1. * Kristin Dyer says:

    Social media is a great marketing tool for small businesses. I work for a restaurant at home and they recently started using Facebook to send out event invitations for bands that would be playing. It is such a great opportunity to reach those fans that might not come in everyday who want to know what is happening from week to week. It is clearly the cheapest form of advertising that they can do, and it reaches such a large amount of people. I think that small businesses should all get on the bandwagon of social media to tap into a bigger fan base and hopefully see more of a profit.

    | Reply Posted 7 years, 4 months ago


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: