Organizations and Stakeholders

Small businesses use social media to reach customers

social media

Social Media. google images

The Main Cup is a small, yet popular restaurant in my small hometown, Middletown, Maryland. It’s where college students go to catch up with old friends, where all the high school kids want to work, and where you’re guaranteed to recognize the people at the table next to you.

This small-town restaurant has almost 900 fans on its Facebook page. On the Facebook page the business owner, everyone knows as Bob, updates the status of the restaurant’s openings, menus, and entertainment. Fans often post on the page and respond to each other’s comments.

I’m guessing small businesses love social media.

Social media is a cheap way to get rich information to customers and help build relationships. Here are some of the ways small businesses benefit from using social media:

  • It will direct people to your website.
  • You can find out what people are saying about your organization.
  • It’s so cheap!
  • Many of the social media sites don’t require you to be tech-genius to use them.
  • It gets you involved in what so many people are using.
  • You can use the social media to build upon the face-to-face contacts you have.

Just to name a few!

Small Business owner, Jo Dodds, gives advice to help business owners fulfill the need to network with locals and find out what people are saying about their company.

Like jumping in a lake, it might not be such a good idea to jump into social media head-first.

It’s important for business owners to know the drawbacks of using social media as well.

In his blog, Small Business Search Marketing, marketing consultant Matt McGee discusses some worries of small business owners who use social media.

It’s up to you to do the research.
Only you can weigh the advantages/disadvantages of using social media for your small business. As long as you use social media to fulfill the needs of your customers and you’re willing to respond to what they have to say, you can reap the many benefits of new communication technologies to get your small business’ name on the map.